Skip to content
ASAMIA digital-human receptionist concept
ASAMIA · Business proposal deck

ASAMIA.
Real Digital Humans.

Turn SAM features, technical specifications and deployment tiers into a clear proposal for your business.

81 role templates · 237 capabilities · 16 platform families

Proposal · 01

ASAMIA. Real Digital Humans.

ASAMIA is ready for real business implementations. A proposal framework for turning a defined business responsibility into an accountable SAM-led workflow.

Start with the work

Choose a queue, process or customer journey. Record its current workload, handovers and service standards.

Design the digital employee

A professional personality, approved knowledge, long-term memory and emotional awareness shaped around your business.

Agree the outcome

Define success, permissions and escalation owners before implementation. No invented savings or performance promises.

Proposal · 02

A personality. A memory. A better handover.

SAM features become practical proposal deliverables, not a generic chatbot subscription.

A SAM that represents you

Set a professional personality and preferred accent, including Kiwi where supported; update the brief as your services grow.

Continue the conversation

Retrieve relevant customer context so callers need not start from scratch, within your access and retention rules.

Emotional intelligence built in

Every SAM reads how a customer is feeling — frustrated, anxious, rushed or pleased — and adapts its pace, wording and next step with genuine empathy, escalating to a person when emotions run high.

Proposal · 03

One role across the customer journey.

Connect the agreed channels and keep important commitments under human authority.

Phone, voice chat, messaging, email and video

Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.

Consent-based recordings, transcripts and action summaries

Review the request before calling back, with useful job details and a clear next action instead of scattered notes.

Call screening, escalation and human approval

Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.

Proposal · 04

The specification behind the proposal.

Five technical areas define what is configured, tested and signed off. Full detail remains in the SAM specification.

Identity and role design

Name and personality: Custom name, personality and tone set per SAM, aligned to your brand voice. Responsibilities: Up to twelve defined responsibilities per role, each with its own approval level.

Intelligence

Operating layer: ANNA — Advanced Neural Network AI — powers ANNA OS and ASAMIA AI. Knowledge: Answers grounded in your approved business knowledge, documents and policies.

Channels and capacity

Messaging: WhatsApp, Instagram, Messenger, SMS and web chat from one agent. Concurrency: Up to 20 concurrent calls per voice deployment, subject to agreed service levels.

Operations and oversight

Analytics: Call analytics, outcome tracking and management views in the workspace. Approval gates: Messages, spending, refunds, contracts, deletions and sensitive information always require human approval.

Security and deployment

Data handling: Data-retention review and residency arrangements agreed per deployment. Support: Local New Zealand support with setup, training and go-live assistance.

Read the full SAM specification
Proposal · 05

Focused workflow

For a business introducing its first SAM-led process.

Included scope 1

One defined outcome, scoped end to end

Included scope 2

The SAM roles, knowledge and connections it needs

Included scope 3

Approval gates and success measures agreed up front

Included scope 4

Setup, training and go-live support

Pricing: scoped written quote. Pricing is proposal-based, not a published rate card. Your written quote confirms currency, taxes, setup fees, recurring charges, usage allowances and any overage rates before you commit.

Proposal · 06

Coordinated team

For businesses connecting responsibilities across operations, sales, support and administration.

Included scope 1

Multiple SAM roles sharing workflows and memory

Included scope 2

Management views across the whole team

Included scope 3

Shared knowledge, governance and reporting

Included scope 4

A phased rollout agreed with your team

Pricing: scoped written quote. Pricing is proposal-based, not a published rate card. Your written quote confirms currency, taxes, setup fees, recurring charges, usage allowances and any overage rates before you commit.

Proposal · 07

Enterprise deployment

For organisations with additional identity, governance, procurement, integration or hosting requirements.

Included scope 1

Architecture, contracts and responsibilities assessed together

Included scope 2

SSO, two-factor access and voice identity controls

Included scope 3

Custom integration and data-residency arrangements

Included scope 4

Agreed service levels and governance review

Pricing: scoped written quote. Pricing is proposal-based, not a published rate card. Your written quote confirms currency, taxes, setup fees, recurring charges, usage allowances and any overage rates before you commit.

Proposal · 08

A clear commercial proposal.

Pricing is proposal-based, not a published rate card. Your written quote confirms currency, taxes, setup fees, recurring charges, usage allowances and any overage rates before you commit.

Implementation

One-off discovery, role configuration, knowledge preparation, integration, testing and training are itemised.

Recurring platform and support

The selected tier, SAM roles, users, enabled modules and support arrangements determine the recurring scope.

Usage and retention

Model and media usage, voice minutes, messaging, telephone numbers and storage are quoted with allowances and limits.

Terms before commitment

Confirm billing frequency, taxes, quote validity, service levels, change requests and cancellation terms in the final agreement.

Proposal · 09

From scope to a controlled go-live.

Milestones are agreed for your implementation; timing depends on knowledge, integrations and review requirements.

Define the role

Describe your services, coverage area, working hours, customer questions and the outcome the SAM owns.

Shape its voice and knowledge

Choose a name, tone and language preferences. Supply approved prices, procedures and examples of a good conversation.

Connect and test

Authorise the phone identity, calendar and customer systems. Test interruptions, uncertain answers, busy periods and human handoff.

Review and improve

Agree recording consent and retention. Confirm bookings, inspect summaries and update the role with reviewed feedback.

Proposal · 10

Your business. Your written proposal.

Book a working session to turn this framework into a client-specific scope and quote. This deck is not a binding offer.

Business brief

Company, workflow owner, service area, current tools, workload and desired outcome.

Selected solution

Tier, named SAM roles, responsibilities, knowledge sources, connected channels and approval matrix.

Acceptance plan

Test cases, success measures, training, escalation owners and go-live sign-off.

Commercial schedule

Your proposal covers included sam roles and users, setup and training, enabled modules, support arrangements, model and media usage, voice minutes, messaging and email, telephone numbers, storage and retention, agreed service levels.

Next step

Make it your proposal.

Bring one workflow, its tools and its decision boundaries. We’ll agree the right tier, scope and commercial schedule.

Meet your digital team

Typical SAM roles directory

Almost any office job can be executed by a SAM. Use the ASAMIA BuildLab to quickly create and fill any human roles with a custom SAM, no coding or IT knowledge necessary.

Find or easily build the right SAM for your business: 81 roles with clear responsibilities, connected channels and human-led authority.

81 role templates · AI-generated fictional portraits

operations-manager · AI-generated fictional SAM portrait

Operations Manager

Keep responsibilities, priorities and exceptions in view.

office-administrator · AI-generated fictional SAM portrait

Office Administrator

Keep everyday business administration organised.

receptionist · AI-generated fictional SAM portrait

Receptionist

Give enquiries a clear and helpful first response.

product-and-service-support-specialist · AI-generated fictional SAM portrait

Product and Service Support Specialist

Turn approved product knowledge into useful assistance.

social-media-manager · AI-generated fictional SAM portrait

Social Media Manager

Maintain an organised publishing and response workflow.

accounts-assistant · AI-generated fictional SAM portrait

Accounts Assistant

Prepare accurate financial records for review.

receivables-and-collections-specialist · AI-generated fictional SAM portrait

Receivables and Collections Specialist

Follow up outstanding accounts with consistency and care.

sales-manager · AI-generated fictional SAM portrait

Sales Manager

Keep pipeline actions and sales priorities visible.

sales-development-representative · AI-generated fictional SAM portrait

Sales Development Representative

Turn approved prospecting into qualified conversations.

business-development-manager · AI-generated fictional SAM portrait

Business Development Manager

Prepare and progress relevant commercial opportunities.

customer-success-manager · AI-generated fictional SAM portrait

Customer Success Manager

Help customers stay engaged and reach their next milestone.

scheduling-coordinator · AI-generated fictional SAM portrait

Scheduling Coordinator

Match requests with the right people and available time.

executive-assistant · AI-generated fictional SAM portrait

Executive Assistant

Keep a leader’s preparation and follow-through organised.

project-coordinator · AI-generated fictional SAM portrait

Project Coordinator

Keep project actions and dependencies moving.

procurement-assistant · AI-generated fictional SAM portrait

Procurement Assistant

Prepare purchasing decisions with clear supporting information.

accounts-payable-assistant · AI-generated fictional SAM portrait

Accounts Payable Assistant

Organise payable records and approval requests.

payroll-administrator · AI-generated fictional SAM portrait

Payroll Administrator

Prepare payroll inputs and surface inconsistencies.

hr-administrator · AI-generated fictional SAM portrait

HR Administrator

Keep approved employee processes organised.

recruitment-coordinator · AI-generated fictional SAM portrait

Recruitment Coordinator

Help organise applications and interview logistics.

onboarding-specialist · AI-generated fictional SAM portrait

Onboarding Specialist

Guide people through a clear start-to-finish checklist.

research-analyst · AI-generated fictional SAM portrait

Research Analyst

Turn authorised sources into structured research drafts.

reporting-analyst · AI-generated fictional SAM portrait

Reporting Analyst

Make business performance easier to inspect.

quality-assurance-reviewer · AI-generated fictional SAM portrait

Quality Assurance Reviewer

Check completed work against an agreed standard.

it-helpdesk-coordinator · AI-generated fictional SAM portrait

IT Helpdesk Coordinator

Resolve routine access and support requests within policy.

ecommerce-support-specialist · AI-generated fictional SAM portrait

Ecommerce Support Specialist

Keep order enquiries and service follow-up connected.

dispatch-coordinator · AI-generated fictional SAM portrait

Dispatch Coordinator

Organise field requests and keep customers informed.

property-administration-assistant · AI-generated fictional SAM portrait

Property Administration Assistant

Keep property enquiries, visits and maintenance records organised.

content-and-newsletter-editor · AI-generated fictional SAM portrait

Content and Newsletter Editor

Turn a brief into consistent editorial drafts.

reputation-manager · AI-generated fictional SAM portrait

Reputation Manager

Bring customer feedback into a considered response process.

training-coordinator · AI-generated fictional SAM portrait

Training Coordinator

Keep learning resources and participation organised.

michael-role-architect · AI-generated fictional SAM portrait

Michael — Role Architect

Turn a business responsibility into a testable SAM design.

system-design-sam · AI-generated fictional SAM portrait

System Design SAM

Turn approved business requirements into system configuration.

compliance-officer · AI-generated fictional SAM portrait

Compliance Officer

Keep obligations, evidence and policy exceptions under review.

human-resources-manager · AI-generated fictional SAM portrait

Human Resources Manager

Coordinate employee cases, policy guidance and workforce planning.

claims-specialist · AI-generated fictional SAM portrait

Claims Specialist

Prepare complete claims files and identify missing evidence.

claims-operations-coordinator · AI-generated fictional SAM portrait

Claims Operations Coordinator

Keep claim deadlines, documents and assessor handoffs organised.

call-center-agent · AI-generated fictional SAM portrait

Call Center Agent

Handle focused inbound enquiries and prepare clear follow-ups.

contact-center-agent · AI-generated fictional SAM portrait

Contact Center Agent

Keep customer cases consistent across voice, email and chat.

senior-sales-engineer · AI-generated fictional SAM portrait

Senior Sales Engineer

Turn technical discovery into a reviewed solution proposal.

digital-advertising-specialist · AI-generated fictional SAM portrait

Digital Advertising Specialist

Prepare paid campaigns with clear targeting and budget controls.

video-producer · AI-generated fictional SAM portrait

Video Producer

Coordinate scripts, shot lists and review-ready video assets.

legal-advisor · AI-generated fictional SAM portrait

Legal Advisor

Prepare legal research and document reviews for qualified counsel.

marketing-manager · AI-generated fictional SAM portrait

Marketing Manager

Connect campaigns, positioning and launch deadlines.

web-designer · AI-generated fictional SAM portrait

Web Designer

Translate brand and user needs into accessible page designs.

web-developer · AI-generated fictional SAM portrait

Web Developer

Prepare reviewed website changes and reproducible fixes.

seo-specialist · AI-generated fictional SAM portrait

SEO Specialist

Prioritise search improvements using site and query evidence.

blog-author · AI-generated fictional SAM portrait

Blog Author

Write source-grounded articles in the business voice.

chief-executive-officer · AI-generated fictional SAM portrait

Chief Executive Officer

Prepare decision briefs and coordinate strategic priorities.

chief-operating-officer · AI-generated fictional SAM portrait

Chief Operating Officer

Coordinate operating plans, capacity and cross-team exceptions.

chief-financial-officer · AI-generated fictional SAM portrait

Chief Financial Officer

Prepare financial scenarios, cash reviews and board reporting.

chief-technology-officer · AI-generated fictional SAM portrait

Chief Technology Officer

Organise technology choices, architecture reviews and delivery risks.

chief-information-officer · AI-generated fictional SAM portrait

Chief Information Officer

Coordinate enterprise systems, access priorities and IT governance.

chief-marketing-officer · AI-generated fictional SAM portrait

Chief Marketing Officer

Prepare market positioning and coordinated growth programmes.

chief-revenue-officer · AI-generated fictional SAM portrait

Chief Revenue Officer

Align pipeline, sales execution and customer expansion priorities.

chief-people-officer · AI-generated fictional SAM portrait

Chief People Officer

Prepare workforce strategy and people-risk decision briefs.

chief-information-security-officer · AI-generated fictional SAM portrait

Chief Information Security Officer

Organise security risks, incident briefs and control reviews.

chief-compliance-officer · AI-generated fictional SAM portrait

Chief Compliance Officer

Coordinate compliance obligations and accountable board reporting.

chief-legal-officer · AI-generated fictional SAM portrait

Chief Legal Officer

Organise enterprise legal matters and outside-counsel handoffs.

chief-product-officer · AI-generated fictional SAM portrait

Chief Product Officer

Turn customer evidence into reviewed product priorities.

chief-data-officer · AI-generated fictional SAM portrait

Chief Data Officer

Coordinate data quality, ownership and responsible analytics.

chief-strategy-officer · AI-generated fictional SAM portrait

Chief Strategy Officer

Prepare strategic options from approved market evidence.

chief-customer-officer · AI-generated fictional SAM portrait

Chief Customer Officer

Connect customer feedback with retention and service priorities.

banking-operations-assistant · AI-generated fictional SAM portrait

Banking Operations Assistant

Prepare banking service requests and reconciliation evidence.

quality-assurance-analyst · AI-generated fictional SAM portrait

Quality Assurance Analyst

Prepare test cases and trace defects to reproducible evidence.

insurance-policy-administrator · AI-generated fictional SAM portrait

Insurance Policy Administrator

Keep policy records, renewals and servicing requests organised.

risk-analyst · AI-generated fictional SAM portrait

Risk Analyst

Structure risk evidence and proposed mitigation actions.

contract-administrator · AI-generated fictional SAM portrait

Contract Administrator

Track contract obligations, review dates and approval handoffs.

financial-planning-analyst · AI-generated fictional SAM portrait

Financial Planning Analyst

Prepare budgets, variance notes and decision scenarios.

bookkeeping-specialist · AI-generated fictional SAM portrait

Bookkeeping Specialist

Prepare coded transactions and reconciliation exceptions.

supply-chain-analyst · AI-generated fictional SAM portrait

Supply Chain Analyst

Identify stock risks and supplier handoff priorities.

inventory-coordinator · AI-generated fictional SAM portrait

Inventory Coordinator

Keep stock records, count discrepancies and reorder reviews organised.

customer-retention-specialist · AI-generated fictional SAM portrait

Customer Retention Specialist

Prepare renewal reviews and evidence-based recovery plans.

technical-support-engineer · AI-generated fictional SAM portrait

Technical Support Engineer

Diagnose product issues using approved troubleshooting procedures.

cybersecurity-analyst · AI-generated fictional SAM portrait

Cybersecurity Analyst

Triage security signals and prepare incident evidence.

data-analyst · AI-generated fictional SAM portrait

Data Analyst

Turn approved datasets into traceable operational insights.

business-analyst · AI-generated fictional SAM portrait

Business Analyst

Translate operational needs into clear requirements and acceptance criteria.

product-manager · AI-generated fictional SAM portrait

Product Manager

Prepare product discovery, prioritisation and release briefs.

graphic-designer · AI-generated fictional SAM portrait

Graphic Designer

Prepare brand-consistent visual assets for review.

public-relations-coordinator · AI-generated fictional SAM portrait

Public Relations Coordinator

Prepare media briefs, approved statements and response tracking.

learning-and-development-manager · AI-generated fictional SAM portrait

Learning and Development Manager

Map skills needs to reviewed training programmes.

sam-department-manager · AI-generated fictional SAM portrait

SAM Department Manager

Coordinate your department’s SAM team, review its work and keep your priorities moving.

Your digital office, coordinated.

A suggested core team includes an Operations Manager, Office Administrator, Receptionist, Product and Service Support Specialist, Social Media Manager, Accounts Assistant, Receivables Specialist, Sales Manager, at least one SDR and at least one Business Development Manager. Scale the mix to your business; a template is not a staffing or pricing commitment.

Don’t see your role? Design it with Michael.
SAM · Super Agent Model

Your business. Your own digital employee.

A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.

Meet the Super Agent Model

Work on your terms

Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.

Turn enquiries into next steps

Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.

An after-hours front desk

Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.

One role, connected conversations

Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.

Built on AI models that score around 130 on IQ-style reasoning tests.

Role builder

Design a SAM role of your own.

Write the responsibilities, decide which ones need a person's sign-off, and choose the capabilities the role relies on. Roles you build are saved in this browser only.

Responsibilities and approval levels

Use a manager or executive approval for anything that sends messages, spends money, changes contracts or touches sensitive information.

Required capabilities (0 chosen)