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The product · ASAMIA

One platform.
Every role your business is missing.

ASAMIA is a digital workforce platform: 81 SAM role templates, 237 documented capabilities across 16 platform families, and a governance layer that keeps every sensitive decision with a person. Give each role your approved business knowledge, a professional voice and connected channels — from a Smart Receptionist capturing enquiries to a coordinated operating team.

Every capability documented Scoped pricing, no surprises
THE ASAMIA AMBITION

“The world's most powerful Super Agent Model platform”

The standard we build to — measured against our own published specifications.
ANNA OS → SAM teams → Your business
237Documented capabilities
16Platform families
81SAM role templates
SAM · Super Agent Model

First impressions matter. So does the follow-through.

A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.

Meet the Super Agent Model

A warm first impression

Capture the enquiry while your team stays focused on the customer or job in front of them.

An after-hours front desk

Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.

Turn enquiries into next steps

Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.

One role, connected conversations

Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.

Built on AI models that score around 130 on IQ-style reasoning tests.

Real business problems

The queues you already have,
carried by the team you don’t.

ASAMIA isn’t an abstract AI layer. Each deployment starts with a named business problem and the SAM roles that carry it — here are the four we see most often.

Invoices go out late and get chased later

Cash sits in someone else's account while your team means to follow up.

A Receivables SAM watches the ledger, sends reminders on your schedule, and escalates the accounts you flag — with every message approved before it leaves.

Enquiries wait hours for a first answer

The prospect who hears back in minutes usually buys. The one who waits until Thursday usually doesn't.

A front-desk SAM answers by phone, chat or email in your voice, qualifies the enquiry, books the next step and hands your team a written summary.

Support queues grow faster than the team

Every unanswered ticket is a customer quietly deciding whether to stay.

A support SAM resolves the routine majority end to end, drafts answers for the rest, and routes complaints and refunds to a named person with full context.

Skilled people spend their day on administration

Status updates, data entry and document chasing consume the hours you hired expertise for.

Operations and coordination SAMs carry the scheduling, filing, chasing and reporting, so your people spend the day on the work only they can do.

The platform foundation

237 capabilities,
organised into 16 families.

Every capability carries its technical requirements, operating controls and availability in the specification catalogue — the same catalogue the sample workspace and the AI task designer draw from.

Intelligence

4 families · 44 capabilities

ANNA OS powered ASAMIA AI: orchestration, learning, knowledge, memory and model routing.

Built on AI models that score around 130 on IQ-style reasoning tests.

Communication

3 families · 40 capabilities

Voice, Streaming Video SAM and identity — SAMs that answer, present and recognise who they're talking to.

Business Suite

4 families · 93 capabilities

CRM, marketing, commerce and outbound built into the platform rather than bolted on.

Creative

1 families · 10 capabilities

Video, image and copy production from the same brief the workflow is running.

Operations

4 families · 50 capabilities

BuildLab role design, governance, analytics and the management workspace.

Open a capability detail page
Pricing

A deployment shaped
around your business.

Start with the roles, workflows and level of support you need. Your scoped proposal separates platform access, implementation and usage, so you can see exactly what you’re paying for.

1

Focused workflow

For a business introducing its first SAM-led process.

  • One defined outcome, scoped end to end
  • The SAM roles, knowledge and connections it needs
  • Approval gates and success measures agreed up front
  • Setup, training and go-live support
Scoped to your business

The right starting point when one queue hurts more than the rest.

Book a live session
2

Coordinated team

For businesses connecting responsibilities across operations, sales, support and administration.

  • Multiple SAM roles sharing workflows and memory
  • Management views across the whole team
  • Shared knowledge, governance and reporting
  • A phased rollout agreed with your team
Scoped to your business

For when the first process holds and the next three are obvious.

Book a live session
3

Enterprise deployment

For organisations with additional identity, governance, procurement, integration or hosting requirements.

  • Architecture, contracts and responsibilities assessed together
  • SSO, two-factor access and voice identity controls
  • Custom integration and data-residency arrangements
  • Agreed service levels and governance review
Scoped to your business

Scoped with your security, procurement and operations teams.

Book a live session

What your proposal will explain

Included SAM roles and usersSetup and trainingEnabled modulesSupport arrangementsModel and media usageVoice minutesMessaging and emailTelephone numbersStorage and retentionAgreed service levels
Authority stays where it belongs

Powerful doesn’t mean
unsupervised.

Approval gates, least-privilege access, decision history, identity controls and pause-and-take-over apply across every SAM and every tier — governance is part of the product, not an enterprise add-on.

How governance works

Approval gates

Messages, spending, refunds, contracts and deletions wait for a person with the authority to decide.

Least-privilege access

Each role sees only the systems and records its job requires.

Decision history

Every instruction, action and approval stays available for review.

Pause and take over

Stop a workflow, correct its course or finish the task yourself, at any point.

The product in numbers

Check the specification, not the slogan.

Each of the 237 capabilities has its own detail page with technical requirements and availability — the foundation this product page is built on.

Browse all 237 capabilities
237Documented capabilities
16Platform families
81SAM role templates
56Candidate channels
43Business integrations
50Business measures
Straight answers

The questions buyers ask first.

Why is pricing a proposal rather than a rate card?

Because the honest price depends on the work. A single receivables workflow and a twelve-role coordinated team are different deployments, and a fixed monthly number would misprice one of them. Your proposal separates platform access, implementation and usage so you can see exactly what you're paying for.

What does a proposal actually cost us to get?

A conversation. Describe the process you want carried, and you'll receive a scoped proposal covering roles, connections, usage and support — with the boundaries and approval gates written down before anything starts.

Can we start small and expand later?

That's the intended path. Most deployments start with one focused workflow, prove the outcome, then extend to a coordinated team. The platform, governance and catalogue are the same at every size.

What happens to our existing software?

It stays. SAMs work inside the systems you already run — the CRM, the ledger, the helpdesk — and write results back to them. The built-in business suite is there when you want to consolidate, not because you must.

ASAMIA is ready for real business implementations. Final scope, limits, enabled capabilities and pricing are confirmed in your proposal. The sample workspace is a demonstration with fictional data and performs no live business actions.

Build the team your business needs next.

Bring one process or your wider operating plan. We’ll help you map the roles, connections and controls for an ASAMIA deployment.

Meet SAM · Super Agent Model Explore the Typical SAM roles directory
Book a tailored demo
Meet your digital team

Typical SAM roles directory

Almost any office job can be executed by a SAM. Use the ASAMIA BuildLab to quickly create and fill any human roles with a custom SAM, no coding or IT knowledge necessary.

Find or easily build the right SAM for your business: 81 roles with clear responsibilities, connected channels and human-led authority.

81 role templates · AI-generated fictional portraits

operations-manager · AI-generated fictional SAM portrait

Operations Manager

Keep responsibilities, priorities and exceptions in view.

office-administrator · AI-generated fictional SAM portrait

Office Administrator

Keep everyday business administration organised.

receptionist · AI-generated fictional SAM portrait

Receptionist

Give enquiries a clear and helpful first response.

product-and-service-support-specialist · AI-generated fictional SAM portrait

Product and Service Support Specialist

Turn approved product knowledge into useful assistance.

social-media-manager · AI-generated fictional SAM portrait

Social Media Manager

Maintain an organised publishing and response workflow.

accounts-assistant · AI-generated fictional SAM portrait

Accounts Assistant

Prepare accurate financial records for review.

receivables-and-collections-specialist · AI-generated fictional SAM portrait

Receivables and Collections Specialist

Follow up outstanding accounts with consistency and care.

sales-manager · AI-generated fictional SAM portrait

Sales Manager

Keep pipeline actions and sales priorities visible.

sales-development-representative · AI-generated fictional SAM portrait

Sales Development Representative

Turn approved prospecting into qualified conversations.

business-development-manager · AI-generated fictional SAM portrait

Business Development Manager

Prepare and progress relevant commercial opportunities.

customer-success-manager · AI-generated fictional SAM portrait

Customer Success Manager

Help customers stay engaged and reach their next milestone.

scheduling-coordinator · AI-generated fictional SAM portrait

Scheduling Coordinator

Match requests with the right people and available time.

executive-assistant · AI-generated fictional SAM portrait

Executive Assistant

Keep a leader’s preparation and follow-through organised.

project-coordinator · AI-generated fictional SAM portrait

Project Coordinator

Keep project actions and dependencies moving.

procurement-assistant · AI-generated fictional SAM portrait

Procurement Assistant

Prepare purchasing decisions with clear supporting information.

accounts-payable-assistant · AI-generated fictional SAM portrait

Accounts Payable Assistant

Organise payable records and approval requests.

payroll-administrator · AI-generated fictional SAM portrait

Payroll Administrator

Prepare payroll inputs and surface inconsistencies.

hr-administrator · AI-generated fictional SAM portrait

HR Administrator

Keep approved employee processes organised.

recruitment-coordinator · AI-generated fictional SAM portrait

Recruitment Coordinator

Help organise applications and interview logistics.

onboarding-specialist · AI-generated fictional SAM portrait

Onboarding Specialist

Guide people through a clear start-to-finish checklist.

research-analyst · AI-generated fictional SAM portrait

Research Analyst

Turn authorised sources into structured research drafts.

reporting-analyst · AI-generated fictional SAM portrait

Reporting Analyst

Make business performance easier to inspect.

quality-assurance-reviewer · AI-generated fictional SAM portrait

Quality Assurance Reviewer

Check completed work against an agreed standard.

it-helpdesk-coordinator · AI-generated fictional SAM portrait

IT Helpdesk Coordinator

Resolve routine access and support requests within policy.

ecommerce-support-specialist · AI-generated fictional SAM portrait

Ecommerce Support Specialist

Keep order enquiries and service follow-up connected.

dispatch-coordinator · AI-generated fictional SAM portrait

Dispatch Coordinator

Organise field requests and keep customers informed.

property-administration-assistant · AI-generated fictional SAM portrait

Property Administration Assistant

Keep property enquiries, visits and maintenance records organised.

content-and-newsletter-editor · AI-generated fictional SAM portrait

Content and Newsletter Editor

Turn a brief into consistent editorial drafts.

reputation-manager · AI-generated fictional SAM portrait

Reputation Manager

Bring customer feedback into a considered response process.

training-coordinator · AI-generated fictional SAM portrait

Training Coordinator

Keep learning resources and participation organised.

michael-role-architect · AI-generated fictional SAM portrait

Michael — Role Architect

Turn a business responsibility into a testable SAM design.

system-design-sam · AI-generated fictional SAM portrait

System Design SAM

Turn approved business requirements into system configuration.

compliance-officer · AI-generated fictional SAM portrait

Compliance Officer

Keep obligations, evidence and policy exceptions under review.

human-resources-manager · AI-generated fictional SAM portrait

Human Resources Manager

Coordinate employee cases, policy guidance and workforce planning.

claims-specialist · AI-generated fictional SAM portrait

Claims Specialist

Prepare complete claims files and identify missing evidence.

claims-operations-coordinator · AI-generated fictional SAM portrait

Claims Operations Coordinator

Keep claim deadlines, documents and assessor handoffs organised.

call-center-agent · AI-generated fictional SAM portrait

Call Center Agent

Handle focused inbound enquiries and prepare clear follow-ups.

contact-center-agent · AI-generated fictional SAM portrait

Contact Center Agent

Keep customer cases consistent across voice, email and chat.

senior-sales-engineer · AI-generated fictional SAM portrait

Senior Sales Engineer

Turn technical discovery into a reviewed solution proposal.

digital-advertising-specialist · AI-generated fictional SAM portrait

Digital Advertising Specialist

Prepare paid campaigns with clear targeting and budget controls.

video-producer · AI-generated fictional SAM portrait

Video Producer

Coordinate scripts, shot lists and review-ready video assets.

legal-advisor · AI-generated fictional SAM portrait

Legal Advisor

Prepare legal research and document reviews for qualified counsel.

marketing-manager · AI-generated fictional SAM portrait

Marketing Manager

Connect campaigns, positioning and launch deadlines.

web-designer · AI-generated fictional SAM portrait

Web Designer

Translate brand and user needs into accessible page designs.

web-developer · AI-generated fictional SAM portrait

Web Developer

Prepare reviewed website changes and reproducible fixes.

seo-specialist · AI-generated fictional SAM portrait

SEO Specialist

Prioritise search improvements using site and query evidence.

blog-author · AI-generated fictional SAM portrait

Blog Author

Write source-grounded articles in the business voice.

chief-executive-officer · AI-generated fictional SAM portrait

Chief Executive Officer

Prepare decision briefs and coordinate strategic priorities.

chief-operating-officer · AI-generated fictional SAM portrait

Chief Operating Officer

Coordinate operating plans, capacity and cross-team exceptions.

chief-financial-officer · AI-generated fictional SAM portrait

Chief Financial Officer

Prepare financial scenarios, cash reviews and board reporting.

chief-technology-officer · AI-generated fictional SAM portrait

Chief Technology Officer

Organise technology choices, architecture reviews and delivery risks.

chief-information-officer · AI-generated fictional SAM portrait

Chief Information Officer

Coordinate enterprise systems, access priorities and IT governance.

chief-marketing-officer · AI-generated fictional SAM portrait

Chief Marketing Officer

Prepare market positioning and coordinated growth programmes.

chief-revenue-officer · AI-generated fictional SAM portrait

Chief Revenue Officer

Align pipeline, sales execution and customer expansion priorities.

chief-people-officer · AI-generated fictional SAM portrait

Chief People Officer

Prepare workforce strategy and people-risk decision briefs.

chief-information-security-officer · AI-generated fictional SAM portrait

Chief Information Security Officer

Organise security risks, incident briefs and control reviews.

chief-compliance-officer · AI-generated fictional SAM portrait

Chief Compliance Officer

Coordinate compliance obligations and accountable board reporting.

chief-legal-officer · AI-generated fictional SAM portrait

Chief Legal Officer

Organise enterprise legal matters and outside-counsel handoffs.

chief-product-officer · AI-generated fictional SAM portrait

Chief Product Officer

Turn customer evidence into reviewed product priorities.

chief-data-officer · AI-generated fictional SAM portrait

Chief Data Officer

Coordinate data quality, ownership and responsible analytics.

chief-strategy-officer · AI-generated fictional SAM portrait

Chief Strategy Officer

Prepare strategic options from approved market evidence.

chief-customer-officer · AI-generated fictional SAM portrait

Chief Customer Officer

Connect customer feedback with retention and service priorities.

banking-operations-assistant · AI-generated fictional SAM portrait

Banking Operations Assistant

Prepare banking service requests and reconciliation evidence.

quality-assurance-analyst · AI-generated fictional SAM portrait

Quality Assurance Analyst

Prepare test cases and trace defects to reproducible evidence.

insurance-policy-administrator · AI-generated fictional SAM portrait

Insurance Policy Administrator

Keep policy records, renewals and servicing requests organised.

risk-analyst · AI-generated fictional SAM portrait

Risk Analyst

Structure risk evidence and proposed mitigation actions.

contract-administrator · AI-generated fictional SAM portrait

Contract Administrator

Track contract obligations, review dates and approval handoffs.

financial-planning-analyst · AI-generated fictional SAM portrait

Financial Planning Analyst

Prepare budgets, variance notes and decision scenarios.

bookkeeping-specialist · AI-generated fictional SAM portrait

Bookkeeping Specialist

Prepare coded transactions and reconciliation exceptions.

supply-chain-analyst · AI-generated fictional SAM portrait

Supply Chain Analyst

Identify stock risks and supplier handoff priorities.

inventory-coordinator · AI-generated fictional SAM portrait

Inventory Coordinator

Keep stock records, count discrepancies and reorder reviews organised.

customer-retention-specialist · AI-generated fictional SAM portrait

Customer Retention Specialist

Prepare renewal reviews and evidence-based recovery plans.

technical-support-engineer · AI-generated fictional SAM portrait

Technical Support Engineer

Diagnose product issues using approved troubleshooting procedures.

cybersecurity-analyst · AI-generated fictional SAM portrait

Cybersecurity Analyst

Triage security signals and prepare incident evidence.

data-analyst · AI-generated fictional SAM portrait

Data Analyst

Turn approved datasets into traceable operational insights.

business-analyst · AI-generated fictional SAM portrait

Business Analyst

Translate operational needs into clear requirements and acceptance criteria.

product-manager · AI-generated fictional SAM portrait

Product Manager

Prepare product discovery, prioritisation and release briefs.

graphic-designer · AI-generated fictional SAM portrait

Graphic Designer

Prepare brand-consistent visual assets for review.

public-relations-coordinator · AI-generated fictional SAM portrait

Public Relations Coordinator

Prepare media briefs, approved statements and response tracking.

learning-and-development-manager · AI-generated fictional SAM portrait

Learning and Development Manager

Map skills needs to reviewed training programmes.

sam-department-manager · AI-generated fictional SAM portrait

SAM Department Manager

Coordinate your department’s SAM team, review its work and keep your priorities moving.

Your digital office, coordinated.

A suggested core team includes an Operations Manager, Office Administrator, Receptionist, Product and Service Support Specialist, Social Media Manager, Accounts Assistant, Receivables Specialist, Sales Manager, at least one SDR and at least one Business Development Manager. Scale the mix to your business; a template is not a staffing or pricing commitment.

Don’t see your role? Design it with Michael.
SAM · Super Agent Model

Your business. Your own digital employee.

A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.

Meet the Super Agent Model

Work on your terms

Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.

Turn enquiries into next steps

Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.

An after-hours front desk

Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.

One role, connected conversations

Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.

Built on AI models that score around 130 on IQ-style reasoning tests.

Role builder

Design a SAM role of your own.

Write the responsibilities, decide which ones need a person's sign-off, and choose the capabilities the role relies on. Roles you build are saved in this browser only.

Responsibilities and approval levels

Use a manager or executive approval for anything that sends messages, spends money, changes contracts or touches sensitive information.

Required capabilities (0 chosen)