A warm first impression
Capture the enquiry while your team stays focused on the customer or job in front of them.
Executive brief · ASAMIA
Your next team
members aren’t people.
ASAMIA gives your business a digital workforce: SAMs that hold real roles, work inside the systems you already run, and bring every sensitive decision back to a person. From a warm first response to a qualified enquiry, proposed booking and useful customer history. Built by conversation. Managed with clarity.
One platform, not another silo Human authority, always
THE ASAMIA AMBITION
“The world's most powerful Super Agent Model platform”
The standard we build to — measured against our own published specifications.ANNA OS → SAM teams → Your business
81SAM role templates
237Documented capabilities
16Platform families
SAM · Super Agent Model
First impressions matter. So does the follow-through.
A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.
An after-hours front desk
Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.
Turn enquiries into next steps
Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.
One role, connected conversations
Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.
Built on AI models that score around 130 on IQ-style reasoning tests.
The pressure you’re carrying
The work is already there.
The people aren’t.
Most leaders we talk to don’t have an ideas problem. They have a queue: enquiries waiting, invoices overdue, documents unfiled, follow-ups half done — and a team already at capacity. ASAMIA was designed for exactly that gap: work that needs judgement, but not a person.
Capacity has a ceiling
Demand doesn’t check your headcount. Enquiries, invoices and follow-ups sit in a queue until someone has time, and the customer feels the wait first.
Admin eats the day
Your best people spend their mornings on status updates, data entry and chasing what’s missing. That work never needed a human in the first place.
Speed decides the deal
The enquiry answered in two minutes usually wins. The one answered on Thursday usually doesn’t. Response time is a margin issue, not a courtesy.
Key-person risk
When a process lives in one person’s head, the business grows only as fast as that person can train someone else to carry it.
The shift
Software waits. SAMs work.
You already own capable tools. What’s missing is someone to carry the work through them — that’s the job a Super Agent Model takes.
What you already own
- Your CRM waits for someone to update it
- Your helpdesk waits for someone to answer
- Your ledger waits for someone to chase
- Your website waits for someone to follow up
Software is capable, and completely passive.
What a SAM does
- Watches the trigger that starts the work
- Carries the task end to end
- Writes the result back to the system of record
- Stops and asks before anything sensitive
- Hands over with full context attached
A SAM holds the outcome, not just the tool.
Why leaders choose ASAMIA
Built to be the world’s most powerful
Super Agent Model platform.
Power, in ASAMIA’s terms, isn’t a benchmark score. It’s how much real work you can hand over, and how confidently you can hand it over. These are the nine things that make the difference.
One platform, not another silo
Roles, memory, voice, Streaming Video SAM, CRM, marketing, creative work and governance sit in a single operating layer your team can actually manage.
Product families and documented capabilities in one workspaceMemory that compounds
Business knowledge, decisions and preferences stay available to the team, so the hundredth conversation is better informed than the first.
Knowledge review · consent controls · source traceabilityVoice that sounds like your business
SAMs answer and place calls on your numbers, hold a real-time conversation, and leave a written record of everything said.
Live transcription · custom voice design · agent phone numbersA face for every screen
Streaming Video SAMs join video meetings and messaging with camera vision, so a SAM can present, read the room and take the next step.
Meetings · messaging · camera visionThe business suite is built in
CRM, funnels, forms, surveys, courses, newsletter, social and reputation management come with the platform rather than bolted onto it.
ASAMIA AI CRM · marketing sites · reputationOutbound that reaches people
Email and LinkedIn sequences are researched, drafted and paced by your SAMs, inside limits you set before anything is sent.
Multi-channel sequencing · reply handlingCreative on tap
Video, image and copy assets are produced from the same brief the workflow is running, so campaign work stops waiting behind a queue.
Video · image · copy generationMichael designs the team
Describe a job by voice or text and your Role Architect returns the role, the workflow and the tests, then deploys a whole team in one action.
Verbal training · one-click team deploymentGovernance as an operating layer
Authority scopes, approval gates, decision history, SSO, two-factor access and voice identity apply across every SAM, not one tool.
Guardrails · audit trail · identityHow it fits your operations
Start with one queue.
Earn the right to expand.
No rip-and-replace, no year-long programme. Your operating model stays where it is; ASAMIA adds capacity inside it.
01
Name one pressure
Pick the queue that hurts most: unanswered enquiries, overdue invoices, a support backlog, a hiring pipeline. One process, not a transformation programme.
Which process, and what good looks like02
Michael designs the SAM
Describe the job out loud or in writing. You receive responsibilities, knowledge, tools, permissions, workflow steps and tests to review — an operating brief, not a slide deck.
Approve, edit or reject the plan03
Connect systems, set authority
Access is scoped to what the role needs. You define what a SAM may change alone, what needs approval, and what always goes to a named person.
The boundary the team works inside04
Run it, review it, extend it
Work appears in one shared workspace with its history. Approve, pause, correct or take over at any point. When the results hold, hand the team the next process.
How far the team goes, and whenSee the whole path in one sitting
The sample workspace runs this end to end: an enquiry becomes a qualified lead, an appointment and a proposal, with approval gates visible the whole way through.
Open the sample workspaceRoles mapped to your organisation
Who does what, on a normal Tuesday.
Every SAM is a role with a brief, not a chatbot with a label. Here is how the catalogue maps onto the functions you already run.
Sales & revenue
Pipeline, qualification and quotes
Pricing exceptions and contract terms stay with a named owner.
Operations & delivery
Scheduling, procurement and dispatch
Supplier commitments and irreversible changes need approval.
Finance & cash
Payables, receivables and reporting
Payment releases, write-offs and refunds are always human-approved.
Customer care
Front desk, queues and retention
Complaints, refunds and coverage decisions come back to a person.
Marketing & growth
Campaigns, content and reputation
Brand positions, spend limits and public statements need sign-off.
People, risk & the executive office
Casework, obligations and board prep
Employment decisions, filings and legal conclusions remain accountable to named people.Authority stays where it belongs
Autonomy is a setting
you control.
The reason digital teams stall in most businesses isn’t capability, it’s trust. So ASAMIA puts the definition of trust in your hands before the first SAM starts work:
- What a SAM may read, write and send
- What it may change without asking
- When it must stop and ask a person
- Who can pause it, and how fast
Approval gates
Sensitive actions wait for a person with the authority to decide.
Least-privilege access
Each role sees only the systems and records its job requires.
Decision history
Every instruction, action and approval stays available for review.
Identity controls
SSO, two-factor access and voice identity verify who is in front of the team.
Pause and take over
Stop a workflow, correct its course or finish the task yourself.
Exception escalation
Anything unusual, unsafe or outside policy is routed to a named owner.
Licensed, statutory and contractual accountability stays with people. ASAMIA makes that line explicit.
The platform in numbers
Every claim on this page is documented.
Each capability carries its technical requirements, operating controls and availability, so your team can check the specification rather than take the word for it.
81SAM role templates
237Documented capabilities
16Platform families
56Candidate channels
43Business integrations
50Business measures
Straight answers
The questions leaders ask first.
Built on AI models that score around 130 on IQ-style reasoning tests.
Is this cheaper than hiring?
Compare it to the work it carries, not to a salary line. An invoice chased, an enquiry answered, a claim prepared: those outcomes have a cost today, and you can see it. Start with one role and expand only when the results justify the next one.
How intelligent is the layer behind a SAM?
Built on AI models that score around 130 on IQ-style reasoning tests. The test that matters in your business is whether a role carries its own workflow inside the approvals you set, and that is what we review with you before go-live.
What happens when it gets it wrong?
It is designed to ask rather than guess. Messages to customers, spending, refunds, contracts and deletions stop at an approval gate, and the history of every decision stays available so you can see exactly what was done and why.
What about our data?
Access is scoped per role, so a SAM sees only what its job needs. Identity, authority and audit controls are part of the platform rather than an add-on switched on later.
What can’t a SAM do?
It can’t take accountability. Licensed judgement, statutory obligations, employment decisions and public positions stay with named people. ASAMIA makes that line explicit instead of blurring it.
How long until we see something working?
The first role is usually scoped in a single conversation and drafted in the same sitting. What happens after that is your decision, at a pace you set.
ASAMIA is ready for real business implementations. We agree your roles, connected systems and operating boundaries before go-live. The sample workspace runs fictional data and performs no live business actions; exploring the demonstration does not connect your business systems.
Build the team your business needs next.
Bring one process or your wider operating plan. We’ll help you map the roles, connections and controls for an ASAMIA deployment.
Meet SAM · Super Agent Model Explore the Typical SAM roles directoryMeet your digital team
Typical SAM roles directory
Almost any office job can be executed by a SAM. Use the ASAMIA BuildLab to quickly create and fill any human roles with a custom SAM, no coding or IT knowledge necessary.
Find or easily build the right SAM for your business: 81 roles with clear responsibilities, connected channels and human-led authority.
81 role templates · AI-generated fictional portraits
Operations Manager
Keep responsibilities, priorities and exceptions in view.
Office Administrator
Keep everyday business administration organised.
Receptionist
Give enquiries a clear and helpful first response.
Product and Service Support Specialist
Turn approved product knowledge into useful assistance.
Social Media Manager
Maintain an organised publishing and response workflow.
Accounts Assistant
Prepare accurate financial records for review.
Receivables and Collections Specialist
Follow up outstanding accounts with consistency and care.
Sales Manager
Keep pipeline actions and sales priorities visible.
Sales Development Representative
Turn approved prospecting into qualified conversations.
Business Development Manager
Prepare and progress relevant commercial opportunities.
Customer Success Manager
Help customers stay engaged and reach their next milestone.
Scheduling Coordinator
Match requests with the right people and available time.
Executive Assistant
Keep a leader’s preparation and follow-through organised.
Project Coordinator
Keep project actions and dependencies moving.
Procurement Assistant
Prepare purchasing decisions with clear supporting information.
Accounts Payable Assistant
Organise payable records and approval requests.
Payroll Administrator
Prepare payroll inputs and surface inconsistencies.
HR Administrator
Keep approved employee processes organised.
Recruitment Coordinator
Help organise applications and interview logistics.
Onboarding Specialist
Guide people through a clear start-to-finish checklist.
Research Analyst
Turn authorised sources into structured research drafts.
Reporting Analyst
Make business performance easier to inspect.
Quality Assurance Reviewer
Check completed work against an agreed standard.
IT Helpdesk Coordinator
Resolve routine access and support requests within policy.
Ecommerce Support Specialist
Keep order enquiries and service follow-up connected.
Dispatch Coordinator
Organise field requests and keep customers informed.
Property Administration Assistant
Keep property enquiries, visits and maintenance records organised.
Content and Newsletter Editor
Turn a brief into consistent editorial drafts.
Reputation Manager
Bring customer feedback into a considered response process.
Training Coordinator
Keep learning resources and participation organised.
Michael — Role Architect
Turn a business responsibility into a testable SAM design.
System Design SAM
Turn approved business requirements into system configuration.
Compliance Officer
Keep obligations, evidence and policy exceptions under review.
Human Resources Manager
Coordinate employee cases, policy guidance and workforce planning.
Claims Specialist
Prepare complete claims files and identify missing evidence.
Claims Operations Coordinator
Keep claim deadlines, documents and assessor handoffs organised.
Call Center Agent
Handle focused inbound enquiries and prepare clear follow-ups.
Contact Center Agent
Keep customer cases consistent across voice, email and chat.
Senior Sales Engineer
Turn technical discovery into a reviewed solution proposal.
Digital Advertising Specialist
Prepare paid campaigns with clear targeting and budget controls.
Video Producer
Coordinate scripts, shot lists and review-ready video assets.
Legal Advisor
Prepare legal research and document reviews for qualified counsel.
Marketing Manager
Connect campaigns, positioning and launch deadlines.
Web Designer
Translate brand and user needs into accessible page designs.
Web Developer
Prepare reviewed website changes and reproducible fixes.
SEO Specialist
Prioritise search improvements using site and query evidence.
Blog Author
Write source-grounded articles in the business voice.
Chief Executive Officer
Prepare decision briefs and coordinate strategic priorities.
Chief Operating Officer
Coordinate operating plans, capacity and cross-team exceptions.
Chief Financial Officer
Prepare financial scenarios, cash reviews and board reporting.
Chief Technology Officer
Organise technology choices, architecture reviews and delivery risks.
Chief Information Officer
Coordinate enterprise systems, access priorities and IT governance.
Chief Marketing Officer
Prepare market positioning and coordinated growth programmes.
Chief Revenue Officer
Align pipeline, sales execution and customer expansion priorities.
Chief People Officer
Prepare workforce strategy and people-risk decision briefs.
Chief Information Security Officer
Organise security risks, incident briefs and control reviews.
Chief Compliance Officer
Coordinate compliance obligations and accountable board reporting.
Chief Legal Officer
Organise enterprise legal matters and outside-counsel handoffs.
Chief Product Officer
Turn customer evidence into reviewed product priorities.
Chief Data Officer
Coordinate data quality, ownership and responsible analytics.
Chief Strategy Officer
Prepare strategic options from approved market evidence.
Chief Customer Officer
Connect customer feedback with retention and service priorities.
Banking Operations Assistant
Prepare banking service requests and reconciliation evidence.
Quality Assurance Analyst
Prepare test cases and trace defects to reproducible evidence.
Insurance Policy Administrator
Keep policy records, renewals and servicing requests organised.
Risk Analyst
Structure risk evidence and proposed mitigation actions.
Contract Administrator
Track contract obligations, review dates and approval handoffs.
Financial Planning Analyst
Prepare budgets, variance notes and decision scenarios.
Bookkeeping Specialist
Prepare coded transactions and reconciliation exceptions.
Supply Chain Analyst
Identify stock risks and supplier handoff priorities.
Inventory Coordinator
Keep stock records, count discrepancies and reorder reviews organised.
Customer Retention Specialist
Prepare renewal reviews and evidence-based recovery plans.
Technical Support Engineer
Diagnose product issues using approved troubleshooting procedures.
Cybersecurity Analyst
Triage security signals and prepare incident evidence.
Data Analyst
Turn approved datasets into traceable operational insights.
Business Analyst
Translate operational needs into clear requirements and acceptance criteria.
Product Manager
Prepare product discovery, prioritisation and release briefs.
Graphic Designer
Prepare brand-consistent visual assets for review.
Public Relations Coordinator
Prepare media briefs, approved statements and response tracking.
Learning and Development Manager
Map skills needs to reviewed training programmes.
SAM Department Manager
Coordinate your department’s SAM team, review its work and keep your priorities moving.
Your digital office, coordinated.
A suggested core team includes an Operations Manager, Office Administrator, Receptionist, Product and Service Support Specialist, Social Media Manager, Accounts Assistant, Receivables Specialist, Sales Manager, at least one SDR and at least one Business Development Manager. Scale the mix to your business; a template is not a staffing or pricing commitment.
Don’t see your role? Design it with Michael.SAM · Super Agent Model
Your business. Your own digital employee.
A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.
Work on your terms
Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.
Turn enquiries into next steps
Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.
An after-hours front desk
Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.
One role, connected conversations
Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.
Built on AI models that score around 130 on IQ-style reasoning tests.
Role builder
Design a SAM role of your own.
Write the responsibilities, decide which ones need a person's sign-off, and choose the capabilities the role relies on. Roles you build are saved in this browser only.
Responsibilities and approval levels
Use a manager or executive approval for anything that sends messages, spends money, changes contracts or touches sensitive information.