A warm first impression
Capture the enquiry while your team stays focused on the customer or job in front of them.
Platform
Platform capabilitiesA common operating environment for your digital team.
ASAMIA connects the responsibilities of a business with the systems and intelligence needed to carry them out. SAMs work within defined roles; ANNA OS coordinates the work; you retain the management view.
From individual tasks to shared responsibility
Your people. Your systems.
One coordinated team.
Give each SAM a purpose. Connect the systems it needs. Set the decisions it can make. Then manage the team through conversation and a shared view of its work.
Explore the interactive previewNNorthstar Services / Workspace
Human-led. SAM-powered.A good day to move forward.
Your digital team has the next steps covered.
Tasks completed24Sample activity
Active SAMs06Coordinated team
Needs approval03You have the final say
Your SAM teamView team
Operations Manager
Coordinating work
Receptionist
Capturing enquiries
Sales Development
Qualifying leads
Enquiry → opportunity
Receptionist captured a new enquiry
Sample customer · Equipment servicing
SDR qualified the opportunity
Requirements and context handed over
Operations Manager prepared the next step
Appointment proposal ready for review
Interactive preview · Sample data · No real-world actions
Every role has a purpose
Give each SAM an outcome, a knowledge base and a set of authorised tools. Define its working hours, channels, escalation rules and success measures.
Every handover carries context
A receptionist captures the enquiry. An SDR checks fit. A business development manager prepares the next conversation. The Operations Manager follows progress and flags unresolved work.
Every action has a boundary
Let routine, approved work proceed automatically. Require review for decisions such as new spending, refunds, contract changes or large campaigns. The same policy follows a request whether it arrives by chat or voice.
A workspace that follows you
Review activity in the web console. The planned iOS and Android companion apps bring approvals, conversations and team updates to your phone. Availability will be shown when each app launches.
ASAMIA capability catalogue
Explore the capabilities.
Technical requirements, operating controls and workspace availability for every documented capability, organised by ASAMIA product family.
Intelligence · ASAMIAAgent orchestration
ASAMIA orchestrationRole-based digital employees coordinate responsibilities, tools and approval boundaries.
Role instructions, tool scopes, task triggers, handover context and approval rules define each agent configuration.
- Role instructions and responsibilities
- Tool and skill registration
- Multi-agent task delegation
- Context-carrying handovers
- Proactive scheduled updates
- Event-triggered work
- Reusable workflow templates
- Human approval checkpoints
- Pause and escalation controls
- Sandboxed skill evaluation
- Plugin version review
- Least-privilege tool access
Production boundary
Production execution requires an authorised runtime, scoped connections and approved workflow tests.
Intelligence · ASAMIAKnowledge & memory
ASAMIA knowledgeRetrieve approved business knowledge with role-scoped memory.
Document indexing, lexical and semantic retrieval, citations, retention and correction policies define the knowledge layer. Retrieval capacity is distinct from a native model context window.
- Document indexing
- Hybrid lexical and semantic search
- Retrieval reranking
- Role-scoped memory
- Business procedure recall
- Conversation summary memory
- Owner-approved memory updates
- Memory correction and deletion
- Retention policy design
- Source citation tracking
- Knowledge freshness review
- Retrieval evaluation
Production boundary
Production memory requires source ownership, access rules, deletion controls and tested retrieval quality.
Intelligence · ASAMIAModel choice & ANNA LLM
ANNA OS powered ASAMIA AIMatch business tasks to approved reasoning, vision and creative model policies.
Routing policies specify modality, data region, cost, access and evaluation criteria. BuildLab provides live AI role recommendations and editable workflow drafts.
- Proprietary base-model policy
- Bring-your-own model policy
- ASAMIA model catalogue review
- Reasoning model selection
- Vision model selection
- Image model selection
- Video model selection
- Cost and region evaluation
- Model evaluation records
- Data retention review
- ASAMIA AI access controls
- Human-approved model changes
Production boundary
Model-policy controls in this workspace do not change the live recommendation service or configure production access.
Communication · ASAMIAReal-time voice & speech
ASAMIA voiceVoice conversations with transcription, multilingual speech and interruption handling.
Speech recognition, synthesis, translation, speaker separation, turn detection and media transport are separate parts of a voice configuration. Latency is measured end to end for each deployment.
- Real-time speech transcription
- Asynchronous audio transcription
- Speaker diarisation
- Language detection
- Multilingual transcription
- Speech-to-text translation
- Speech-to-speech translation
- Text-to-speech output
- Pronunciation guidance
- Speech speed and tone settings
- Voice activity detection
- Turn detection and interruptions
- WebRTC transport
- WebSocket telephony transport
- Human call transfer
- Recording and transcript consent
Production boundary
The sample workspace does not open a microphone, place calls or generate audio. Recording and speech rights require consent.
Business Suite · ASAMIACRM & customer operations
ASAMIA Business SuiteOrganise customer relationships from first enquiry through retention.
Customer records, pipelines, unified conversations, calendars, field mappings and workflow triggers define customer operations.
- Contacts and customer records
- Pipeline and opportunity stages
- Contact tags and smart lists
- Lead qualification
- Unified customer conversations
- Email and SMS marketing
- Inbound and outbound calling
- Booking calendars
- Appointment reminders
- Workflow triggers and actions
- Task assignment and follow-ups
- Customer lifecycle automations
- Custom fields and records
- Customer handover context
- Company record management
- Round-robin appointment routing
- Multiple booking calendars
- Call tracking and IVR planning
- Visual automation builder
- Webhook and internal notification steps
- Conversation AI evaluation
- Voice AI evaluation
Production boundary
Customer writes and outreach require authorised connections and approved policies; sample records do not update external systems.
Operations · ASAMIARole Architect & team deployment
ASAMIA BuildLabDescribe a job, design a SAM and review the team configuration.
Michael recommends catalogue roles and drafts editable workflows using live AI. Role comparison and paused sample-team setup are available in the workspace.
- Business-language role design
- AI role recommendation
- Editable tailored workflow drafts
- Responsibilities and knowledge setup
- Granular tool permissions
- Approval-rule design
- Voice-guided setup planning
- Multi-role team templates
- Role comparison
- Scenario testing
- Human training feedback
- Deployment readiness checklist
- Version and rollback planning
- Production release approval
Production boundary
Deployment controls stop at a sample readiness review. Workflow execution, voice provisioning and production release are not performed.
Operations · ASAMIAGovernance, security & identity
ASAMIA governanceDefine human authority, controlled access and reviewable decisions.
Identity policies, least-privilege access, sensitive-action approvals, audit records and incident procedures define the governance requirements.
- Role-based permissions
- Least-privilege access review
- Sensitive-action approvals
- Audit-event review
- Human escalation
- Workforce pause controls
- Data retention and deletion planning
- SSO readiness review
- MFA readiness review
- Voice-ID consent and fallback
- SOC 2 evidence workstream
- GDPR privacy workstream
- HIPAA and BAA workstream
- Incident response planning
- Skill supply-chain review
- Deployment risk assessment
Production boundary
Compliance evidence must match the actual service and contract scope. Sample guardrail reviews are not certification or access enforcement.
Operations · ASAMIABusiness insights & measurement
ASAMIA analyticsInspect measures for operations, customer experience, sales and governance.
The metric library contains 50 definitions. Production instrumentation requires source mappings, timestamps, calculation rules and reporting baselines.
- 50-definition metric library
- Operations and workload measures
- Sales pipeline measures
- Customer experience measures
- Finance workflow measures
- Marketing performance measures
- Voice and channel measures
- Knowledge quality measures
- Governance and approval measures
- Human handoff measures
- Cost and model usage planning
- Dashboard and report design
Production boundary
Sample dashboard values are synthetic and are not production telemetry, measured outcomes or service-level guarantees.
Operations · ASAMIAWeb & companion applications
ASAMIA workspaceManage and review your sample team in a desktop or mobile browser.
The browser workspace supports desktop and mobile layouts. Native app distribution, push delivery and device policies are separate delivery requirements.
- Responsive web workspace
- Mobile browser access
- Planned Android companion
- Planned iOS companion
- Notification policy planning
- Mobile approval review
- Cross-device session planning
- Device access review
Production boundary
Browser access is available now; native Android and iOS applications are not delivered by this project.
SAM · Super Agent Model
First impressions matter. So does the follow-through.
A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.
An after-hours front desk
Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.
Turn enquiries into next steps
Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.
One role, connected conversations
Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.
Built on AI models that score around 130 on IQ-style reasoning tests.
Build the team your business needs next.
Bring one process or your wider operating plan. We’ll help you map the roles, connections and controls for an ASAMIA deployment.
Meet SAM · Super Agent Model Explore the Typical SAM roles directoryMeet your digital team
Typical SAM roles directory
Almost any office job can be executed by a SAM. Use the ASAMIA BuildLab to quickly create and fill any human roles with a custom SAM, no coding or IT knowledge necessary.
Find or easily build the right SAM for your business: 81 roles with clear responsibilities, connected channels and human-led authority.
81 role templates · AI-generated fictional portraits
Operations Manager
Keep responsibilities, priorities and exceptions in view.
Office Administrator
Keep everyday business administration organised.
Receptionist
Give enquiries a clear and helpful first response.
Product and Service Support Specialist
Turn approved product knowledge into useful assistance.
Social Media Manager
Maintain an organised publishing and response workflow.
Accounts Assistant
Prepare accurate financial records for review.
Receivables and Collections Specialist
Follow up outstanding accounts with consistency and care.
Sales Manager
Keep pipeline actions and sales priorities visible.
Sales Development Representative
Turn approved prospecting into qualified conversations.
Business Development Manager
Prepare and progress relevant commercial opportunities.
Customer Success Manager
Help customers stay engaged and reach their next milestone.
Scheduling Coordinator
Match requests with the right people and available time.
Executive Assistant
Keep a leader’s preparation and follow-through organised.
Project Coordinator
Keep project actions and dependencies moving.
Procurement Assistant
Prepare purchasing decisions with clear supporting information.
Accounts Payable Assistant
Organise payable records and approval requests.
Payroll Administrator
Prepare payroll inputs and surface inconsistencies.
HR Administrator
Keep approved employee processes organised.
Recruitment Coordinator
Help organise applications and interview logistics.
Onboarding Specialist
Guide people through a clear start-to-finish checklist.
Research Analyst
Turn authorised sources into structured research drafts.
Reporting Analyst
Make business performance easier to inspect.
Quality Assurance Reviewer
Check completed work against an agreed standard.
IT Helpdesk Coordinator
Resolve routine access and support requests within policy.
Ecommerce Support Specialist
Keep order enquiries and service follow-up connected.
Dispatch Coordinator
Organise field requests and keep customers informed.
Property Administration Assistant
Keep property enquiries, visits and maintenance records organised.
Content and Newsletter Editor
Turn a brief into consistent editorial drafts.
Reputation Manager
Bring customer feedback into a considered response process.
Training Coordinator
Keep learning resources and participation organised.
Michael — Role Architect
Turn a business responsibility into a testable SAM design.
System Design SAM
Turn approved business requirements into system configuration.
Compliance Officer
Keep obligations, evidence and policy exceptions under review.
Human Resources Manager
Coordinate employee cases, policy guidance and workforce planning.
Claims Specialist
Prepare complete claims files and identify missing evidence.
Claims Operations Coordinator
Keep claim deadlines, documents and assessor handoffs organised.
Call Center Agent
Handle focused inbound enquiries and prepare clear follow-ups.
Contact Center Agent
Keep customer cases consistent across voice, email and chat.
Senior Sales Engineer
Turn technical discovery into a reviewed solution proposal.
Digital Advertising Specialist
Prepare paid campaigns with clear targeting and budget controls.
Video Producer
Coordinate scripts, shot lists and review-ready video assets.
Legal Advisor
Prepare legal research and document reviews for qualified counsel.
Marketing Manager
Connect campaigns, positioning and launch deadlines.
Web Designer
Translate brand and user needs into accessible page designs.
Web Developer
Prepare reviewed website changes and reproducible fixes.
SEO Specialist
Prioritise search improvements using site and query evidence.
Blog Author
Write source-grounded articles in the business voice.
Chief Executive Officer
Prepare decision briefs and coordinate strategic priorities.
Chief Operating Officer
Coordinate operating plans, capacity and cross-team exceptions.
Chief Financial Officer
Prepare financial scenarios, cash reviews and board reporting.
Chief Technology Officer
Organise technology choices, architecture reviews and delivery risks.
Chief Information Officer
Coordinate enterprise systems, access priorities and IT governance.
Chief Marketing Officer
Prepare market positioning and coordinated growth programmes.
Chief Revenue Officer
Align pipeline, sales execution and customer expansion priorities.
Chief People Officer
Prepare workforce strategy and people-risk decision briefs.
Chief Information Security Officer
Organise security risks, incident briefs and control reviews.
Chief Compliance Officer
Coordinate compliance obligations and accountable board reporting.
Chief Legal Officer
Organise enterprise legal matters and outside-counsel handoffs.
Chief Product Officer
Turn customer evidence into reviewed product priorities.
Chief Data Officer
Coordinate data quality, ownership and responsible analytics.
Chief Strategy Officer
Prepare strategic options from approved market evidence.
Chief Customer Officer
Connect customer feedback with retention and service priorities.
Banking Operations Assistant
Prepare banking service requests and reconciliation evidence.
Quality Assurance Analyst
Prepare test cases and trace defects to reproducible evidence.
Insurance Policy Administrator
Keep policy records, renewals and servicing requests organised.
Risk Analyst
Structure risk evidence and proposed mitigation actions.
Contract Administrator
Track contract obligations, review dates and approval handoffs.
Financial Planning Analyst
Prepare budgets, variance notes and decision scenarios.
Bookkeeping Specialist
Prepare coded transactions and reconciliation exceptions.
Supply Chain Analyst
Identify stock risks and supplier handoff priorities.
Inventory Coordinator
Keep stock records, count discrepancies and reorder reviews organised.
Customer Retention Specialist
Prepare renewal reviews and evidence-based recovery plans.
Technical Support Engineer
Diagnose product issues using approved troubleshooting procedures.
Cybersecurity Analyst
Triage security signals and prepare incident evidence.
Data Analyst
Turn approved datasets into traceable operational insights.
Business Analyst
Translate operational needs into clear requirements and acceptance criteria.
Product Manager
Prepare product discovery, prioritisation and release briefs.
Graphic Designer
Prepare brand-consistent visual assets for review.
Public Relations Coordinator
Prepare media briefs, approved statements and response tracking.
Learning and Development Manager
Map skills needs to reviewed training programmes.
SAM Department Manager
Coordinate your department’s SAM team, review its work and keep your priorities moving.
Your digital office, coordinated.
A suggested core team includes an Operations Manager, Office Administrator, Receptionist, Product and Service Support Specialist, Social Media Manager, Accounts Assistant, Receivables Specialist, Sales Manager, at least one SDR and at least one Business Development Manager. Scale the mix to your business; a template is not a staffing or pricing commitment.
Don’t see your role? Design it with Michael.SAM · Super Agent Model
Your business. Your own digital employee.
A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.
Work on your terms
Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.
Turn enquiries into next steps
Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.
An after-hours front desk
Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.
One role, connected conversations
Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.
Built on AI models that score around 130 on IQ-style reasoning tests.
Role builder
Design a SAM role of your own.
Write the responsibilities, decide which ones need a person's sign-off, and choose the capabilities the role relies on. Roles you build are saved in this browser only.
Responsibilities and approval levels
Use a manager or executive approval for anything that sends messages, spends money, changes contracts or touches sensitive information.