SAM · Technical specification

The Super Agent Model,
specified.

A Super Agent Model (SAM) with a real personality, long-term memory and emotional awareness is a role-based digital employee configured around your business: its responsibilities, approved knowledge, voice, channels, tools and decision boundaries. ANNA — Advanced Neural Network AI — powers ANNA OS and ASAMIA AI, bringing those elements together in a coordinated operating layer. Its emotional intelligence layer interprets sentiment from tone, words and context to support empathetic responses; it is not a claim of human feelings or consciousness.

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Technical specifications

What every SAM is built from.

The documented role-design capabilities of a Super Agent Model, grouped by layer. Deployment-specific items are authorised and tested per engagement.

Identity and role design

Role foundation: Configured from the ASAMIA catalogue of 80 role templates, or designed from scratch in BuildLab
Name and personality: Custom name, personality and tone set per SAM, aligned to your brand voice
Voice: Natural speech-enabled voice with accent selection, including New Zealand English
Streaming Video SAM: Optional photoreal digital-human presentation through ASAMIA Streaming Video SAM
Responsibilities: Up to twelve defined responsibilities per role, each with its own approval level

Intelligence

Operating layer: ANNA — Advanced Neural Network AI — powers ANNA OS and ASAMIA AI
Model policy: Proprietary base-model policy with human-approved model changes and evaluation records
Reasoning benchmark: Built on AI models that score around 130 on IQ-style reasoning tests.
Emotional intelligence: Sentiment layer reads customer emotion from tone, words and context, and responds with empathy
Knowledge: Answers grounded in your approved business knowledge, documents and policies
Memory: Per-customer and per-workflow memory carried across conversations and channels

Channels and capacity

Voice calls: Inbound and outbound calling with super-low-latency natural conversation
Messaging: WhatsApp, Instagram, Messenger, SMS and web chat from one agent
Email and portal: ASAMIA inbox, email and client portal included with every SAM
Meetings: Zoom and video-chat participation for roles that join calls
Concurrency: Up to 20 concurrent calls per voice deployment, subject to agreed service levels

Operations and oversight

Call records: Recordings, transcripts and written summaries for every call
Pre-booking: Appointment and demo booking directly inside the conversation
Spam filtering: Inbound screening so your team only sees genuine enquiries
Analytics: Call analytics, outcome tracking and management views in the workspace
Approval gates: Messages, spending, refunds, contracts, deletions and sensitive information always require human approval

Security and deployment

Access controls: SSO, two-factor access and voice identity controls on enterprise deployments
Data handling: Data-retention review and residency arrangements agreed per deployment
Compliance posture: Enterprise security practices aligned to GDPR; formal certifications scoped in your proposal
Service-area awareness: SAMs answer with awareness of your service area, hours and escalation rules
Typical deployment: A focused first workflow is typically live in around four weeks
Support: Local New Zealand support with setup, training and go-live assistance

Pricing tiers

Three ways to deploy.

Package names describe deployment options. Final scope, limits, availability and pricing are confirmed in your written proposal.

Focused workflow

For a business introducing its first SAM-led process.

One defined outcome, scoped end to end
The SAM roles, knowledge and connections it needs
Approval gates and success measures agreed up front
Setup, training and go-live support

Scoped to your business

The right starting point when one queue hurts more than the rest.

Coordinated team

For businesses connecting responsibilities across operations, sales, support and administration.

Multiple SAM roles sharing workflows and memory
Management views across the whole team
Shared knowledge, governance and reporting
A phased rollout agreed with your team

Scoped to your business

For when the first process holds and the next three are obvious.

Enterprise deployment

For organisations with additional identity, governance, procurement, integration or hosting requirements.

Architecture, contracts and responsibilities assessed together
SSO, two-factor access and voice identity controls
Custom integration and data-residency arrangements
Agreed service levels and governance review

Scoped to your business

Scoped with your security, procurement and operations teams.

What your proposal will explain

Included SAM roles and usersSetup and trainingEnabled modulesSupport arrangementsModel and media usageVoice minutesMessaging and emailTelephone numbersStorage and retentionAgreed service levels

ASAMIA is ready for real business implementations. Final scope, limits, enabled capabilities and pricing are confirmed in your proposal. The sample workspace is a demonstration with fictional data and performs no live business actions. ASAMIA is ready for real business implementations. Your implementation includes the channels, coverage, call capacity, recordings, notifications and security controls agreed for your business, with authorisation and testing before go-live. AI can make mistakes; medical, legal, financial and emergency decisions remain with qualified people.

Build the team your business needs next.

Bring one process or your wider operating plan. We’ll help you map the roles, connections and controls for an ASAMIA deployment.

Meet SAM · Super Agent Model Explore the Typical SAM roles directory

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Meet your digital team

Typical SAM roles directory

Almost any office job can be executed by a SAM. Use the ASAMIA BuildLab to quickly create and fill any human roles with a custom SAM, no coding or IT knowledge necessary.

Find or easily build the right SAM for your business: 81 roles with clear responsibilities, connected channels and human-led authority.

81 role templates · AI-generated fictional portraits

Operations Manager

Keep responsibilities, priorities and exceptions in view.

Operations20 channels

Office Administrator

Keep everyday business administration organised.

Operations20 channels

Receptionist

Give enquiries a clear and helpful first response.

Customer experience23 channels

Product and Service Support Specialist

Turn approved product knowledge into useful assistance.

Customer experience28 channels

Social Media Manager

Maintain an organised publishing and response workflow.

Marketing28 channels

Accounts Assistant

Prepare accurate financial records for review.

Finance20 channels

Receivables and Collections Specialist

Follow up outstanding accounts with consistency and care.

Finance20 channels

Sales Manager

Keep pipeline actions and sales priorities visible.

Sales29 channels

Sales Development Representative

Turn approved prospecting into qualified conversations.

Sales28 channels

Business Development Manager

Prepare and progress relevant commercial opportunities.

Sales29 channels

Customer Success Manager

Help customers stay engaged and reach their next milestone.

Customer experience29 channels

Scheduling Coordinator

Match requests with the right people and available time.

Operations21 channels

Executive Assistant

Keep a leader’s preparation and follow-through organised.

Operations21 channels

Project Coordinator

Keep project actions and dependencies moving.

Operations21 channels

Procurement Assistant

Prepare purchasing decisions with clear supporting information.

Operations20 channels

Accounts Payable Assistant

Organise payable records and approval requests.

Finance20 channels

Payroll Administrator

Prepare payroll inputs and surface inconsistencies.

Finance23 channels

HR Administrator

Keep approved employee processes organised.

People20 channels

Recruitment Coordinator

Help organise applications and interview logistics.

People21 channels

Onboarding Specialist

Guide people through a clear start-to-finish checklist.

People20 channels

Research Analyst

Turn authorised sources into structured research drafts.

Technology12 channels

Reporting Analyst

Make business performance easier to inspect.

Technology12 channels

Quality Assurance Reviewer

Check completed work against an agreed standard.

Technology23 channels

IT Helpdesk Coordinator

Resolve routine access and support requests within policy.

Technology35 channels

Ecommerce Support Specialist

Keep order enquiries and service follow-up connected.

Customer experience28 channels

Dispatch Coordinator

Organise field requests and keep customers informed.

Operations21 channels

Property Administration Assistant

Keep property enquiries, visits and maintenance records organised.

Operations20 channels

Content and Newsletter Editor

Turn a brief into consistent editorial drafts.

Marketing25 channels

Reputation Manager

Bring customer feedback into a considered response process.

Customer experience20 channels

Training Coordinator

Keep learning resources and participation organised.

People21 channels

Michael — Role Architect

Turn a business responsibility into a testable SAM design.

Technology12 channels

System Design SAM

Turn approved business requirements into system configuration.

Technology25 channels

Compliance Officer

Keep obligations, evidence and policy exceptions under review.

Risk & legal20 channels

Human Resources Manager

Coordinate employee cases, policy guidance and workforce planning.

People21 channels

Claims Specialist

Prepare complete claims files and identify missing evidence.

Finance31 channels

Claims Operations Coordinator

Keep claim deadlines, documents and assessor handoffs organised.

Operations30 channels

Call Center Agent

Handle focused inbound enquiries and prepare clear follow-ups.

Customer experience28 channels

Contact Center Agent

Keep customer cases consistent across voice, email and chat.

Customer experience28 channels

Senior Sales Engineer

Turn technical discovery into a reviewed solution proposal.

Sales34 channels

Digital Advertising Specialist

Prepare paid campaigns with clear targeting and budget controls.

Marketing25 channels

Video Producer

Coordinate scripts, shot lists and review-ready video assets.

Marketing25 channels

Legal Advisor

Prepare legal research and document reviews for qualified counsel.

Risk & legal20 channels

Marketing Manager

Connect campaigns, positioning and launch deadlines.

Marketing28 channels

Web Designer

Translate brand and user needs into accessible page designs.

Technology25 channels

Web Developer

Prepare reviewed website changes and reproducible fixes.

Technology28 channels

SEO Specialist

Prioritise search improvements using site and query evidence.

Marketing25 channels

Blog Author

Write source-grounded articles in the business voice.

Marketing25 channels

Chief Executive Officer

Prepare decision briefs and coordinate strategic priorities.

Executive leadership20 channels

Chief Operating Officer

Coordinate operating plans, capacity and cross-team exceptions.

Executive leadership20 channels

Chief Financial Officer

Prepare financial scenarios, cash reviews and board reporting.

Executive leadership20 channels

Chief Technology Officer

Organise technology choices, architecture reviews and delivery risks.

Executive leadership20 channels

Chief Information Officer

Coordinate enterprise systems, access priorities and IT governance.

Executive leadership20 channels

Chief Marketing Officer

Prepare market positioning and coordinated growth programmes.

Executive leadership27 channels

Chief Revenue Officer

Align pipeline, sales execution and customer expansion priorities.

Executive leadership28 channels

Chief People Officer

Prepare workforce strategy and people-risk decision briefs.

Executive leadership21 channels

Chief Information Security Officer

Organise security risks, incident briefs and control reviews.

Executive leadership20 channels

Chief Compliance Officer

Coordinate compliance obligations and accountable board reporting.

Executive leadership23 channels

Chief Legal Officer

Organise enterprise legal matters and outside-counsel handoffs.

Executive leadership23 channels

Chief Product Officer

Turn customer evidence into reviewed product priorities.

Executive leadership20 channels

Chief Data Officer

Coordinate data quality, ownership and responsible analytics.

Executive leadership20 channels

Chief Strategy Officer

Prepare strategic options from approved market evidence.

Executive leadership20 channels

Chief Customer Officer

Connect customer feedback with retention and service priorities.

Executive leadership20 channels

Banking Operations Assistant

Prepare banking service requests and reconciliation evidence.

Finance23 channels

Quality Assurance Analyst

Prepare test cases and trace defects to reproducible evidence.

Technology23 channels

Insurance Policy Administrator

Keep policy records, renewals and servicing requests organised.

Finance20 channels

Risk Analyst

Structure risk evidence and proposed mitigation actions.

Risk & legal20 channels

Contract Administrator

Track contract obligations, review dates and approval handoffs.

Risk & legal20 channels

Financial Planning Analyst

Prepare budgets, variance notes and decision scenarios.

Finance20 channels

Bookkeeping Specialist

Prepare coded transactions and reconciliation exceptions.

Finance20 channels

Supply Chain Analyst

Identify stock risks and supplier handoff priorities.

Operations20 channels

Inventory Coordinator

Keep stock records, count discrepancies and reorder reviews organised.

Operations21 channels

Customer Retention Specialist

Prepare renewal reviews and evidence-based recovery plans.

Customer experience12 channels

Technical Support Engineer

Diagnose product issues using approved troubleshooting procedures.

Technology34 channels

Cybersecurity Analyst

Triage security signals and prepare incident evidence.

Technology12 channels

Data Analyst

Turn approved datasets into traceable operational insights.

Technology12 channels

Business Analyst

Translate operational needs into clear requirements and acceptance criteria.

Operations20 channels

Product Manager

Prepare product discovery, prioritisation and release briefs.

Technology20 channels

Graphic Designer

Prepare brand-consistent visual assets for review.

Marketing25 channels

Public Relations Coordinator

Prepare media briefs, approved statements and response tracking.

Marketing27 channels

Learning and Development Manager

Map skills needs to reviewed training programmes.

People21 channels

SAM Department Manager

Coordinate your department’s SAM team, review its work and keep your priorities moving.

Operations19 channels

Your digital office, coordinated.

A suggested core team includes an Operations Manager, Office Administrator, Receptionist, Product and Service Support Specialist, Social Media Manager, Accounts Assistant, Receivables Specialist, Sales Manager, at least one SDR and at least one Business Development Manager. Scale the mix to your business; a template is not a staffing or pricing commitment.

Don’t see your role? Design it with Michael.

SAM · Super Agent Model

Your business. Your own digital employee.

A custom role with your knowledge, a professional voice and clear authority — built to keep enquiries and work moving.

Meet the Super Agent Model

Work on your terms

Separate sales calls from genuine jobs, prioritise follow-ups and keep sensitive commitments with the person responsible.

Turn enquiries into next steps

Capture location, job details and availability, then prepare a booking your team can confirm, reschedule or decline.

An after-hours front desk

Collect overnight enquiries for the next working day; route urgent requests to a named person rather than leaving them in voicemail.

One role, connected conversations

Plan consistent service across WhatsApp, Instagram, Messenger, web chat, SMS, email, Zoom and Teams using authorised connections.

Built on AI models that score around 130 on IQ-style reasoning tests.

Role builder

Design a SAM role of your own.

Write the responsibilities, decide which ones need a person's sign-off, and choose the capabilities the role relies on. Roles you build are saved in this browser only.

Role nameDepartment

What outcome does this role own?

Responsibilities and approval levels

Use a manager or executive approval for anything that sends messages, spends money, changes contracts or touches sensitive information.

The Super Agent Model,specified.

What every SAM is built from.

Identity and role design

Intelligence

Channels and capacity

Operations and oversight

Security and deployment

Three ways to deploy.

Focused workflow

Coordinated team

Enterprise deployment

What your proposal will explain

Build the team your business needs next.

Typical SAM roles directory

Operations Manager

Office Administrator

Receptionist

Product and Service Support Specialist

Social Media Manager

Accounts Assistant

Receivables and Collections Specialist

Sales Manager

Sales Development Representative

Business Development Manager

Customer Success Manager

Scheduling Coordinator

Executive Assistant

Project Coordinator

Procurement Assistant

Accounts Payable Assistant

Payroll Administrator

HR Administrator

Recruitment Coordinator

Onboarding Specialist

Research Analyst

Reporting Analyst

Quality Assurance Reviewer

IT Helpdesk Coordinator

Ecommerce Support Specialist

Dispatch Coordinator

Property Administration Assistant

Content and Newsletter Editor

Reputation Manager

Training Coordinator

Michael — Role Architect

System Design SAM

Compliance Officer

Human Resources Manager

Claims Specialist

Claims Operations Coordinator

Call Center Agent

Contact Center Agent

Senior Sales Engineer

Digital Advertising Specialist

Video Producer

Legal Advisor

Marketing Manager

Web Designer

Web Developer

SEO Specialist

Blog Author

Chief Executive Officer

Chief Operating Officer

Chief Financial Officer

Chief Technology Officer

Chief Information Officer

Chief Marketing Officer

Chief Revenue Officer

Chief People Officer

Chief Information Security Officer

Chief Compliance Officer

Chief Legal Officer

Chief Product Officer

Chief Data Officer

Chief Strategy Officer

Chief Customer Officer

Banking Operations Assistant

Quality Assurance Analyst

Insurance Policy Administrator

Risk Analyst

The Super Agent Model,
specified.